Before completing the largest ever mining merger, valued at $88 billion, with Glencore in May 2013, Xstrata was the fourth largest mining company in the FTSE 100 index. It listed in 2003 with a market capitalisation of $500 million, and rapidly grew through strategic acquisitions. By 2012 it had operations in over 20 countries and employed 70,000 people.
The relationship with Aura Financial
Aura Financial advised Xstrata since its listing, overseeing transactions to the value of $120 billion and helping Xstrata to develop and maintain best practice communications. Aura’s duties included providing research, identifying issues, supporting messaging, drafting documents, speaking to media and helping with events, as well as supporting relations with investors, employees, regulatory authorities and ethical audiences.
The Consultancy Challenge
To deliver strategic advice and provide everyday support to the in-house team of a fast-growing FTSE 100, encompassing media relations during high profile transactions, and communicating with specialised audiences (eg the CSR community).
The media/analyst perspective
“Not just another PR firm, Aura provide advice and consultancy which questions and challenges and have multi-dimensional thinking and expertise. Simply put, Xstrata would not have stayed with Aura this long if they weren’t delivering at the highest level.”Michael Rawlinson Liberum Capital
An Xstrata perspective
“The Aura team is an extension of the Xstrata team and know when, where and how to add value. Competent, dependable and totally trusted. The low profile approach underlines an absolute commitment to clients.”Claire Divver General Manager, External Affairs.
A network partner perspective
“During the ten years we’ve worked with Aura we have produced dozens of investor documents for Xstrata against very tight timetables. The rewards just go to show what working with a disciplined, professional and experienced team can achieve. It can be fun too!”Jay Patel Cre8 design
An Aura Financial perspective
“Aura advised Xstrata on a wide range of challenging and intellectually stimulating projects in different markets. Xstrata were a world class operator at all levels and communication was no exception: they tested best practice, so their demands were always stimulating.”Andy Mills